Did you know that Meta launched Facebook Shops in May 2020? Expanding your Shopify to sell on a social media site like Facebook can increase traffic to your online store, improve engagement with your Facebook fans, and increase overall sales. Facebook allows your customers and followers to browse, make purchases, and directly check out from Facebook.
In this article, we'll discuss how to import products from Shopify to your Facebook pages to boost your online sales.
Once you connect your Shopify and Facebook accounts and sync your product catalog to Facebook, you will see a Shop section on your Facebook page. Your Shopify products will appear there, so your customers and followers can shop there. You can then use the Facebook Ads Manager to find new leads and grow your business.
Any information you add to your products on Shopify will automatically appear in your Facebook Shop as well.
If you want to sell via Facebook, you'll need to set up Shopify on Facebook. You also need to do that in order to upload your Shopify products to Facebook.
To set up a Facebook Shop, you’ll first need to create a Facebook business page, since you can't have a Facebook shop on your personal Facebook page.
To do this, go to Pages and click Ad.
Next, you have to set up your Commerce Manager. This is where you will set up your Facebook shop or, if you already have a Facebook shop, you will connect to Shopify here.
When you have set up the Facebook sales channel and created the Facebook Shop section on your Facebook page, you are ready to add products to Facebook.
You will be able to see your Shopify products on the Shop section of your Facebook page. Any changes you make to the product information on Shopify will automatically also reflect on Facebook. However, visitors to your Facebook shop will only be able to see the products once the setup is completed and Facebook has verified your information.
To add products to your Facebook Shop, you create catalogs.
Watch the video to discover the dominating mistakes during the store migration to increase the chances of a smooth transition.
Log into your Shopify account and install the Facebook channel. Go to Shopify admin, click Settings, and then choose Apps and sales channels. Under Apps and sales channels, click Facebook. Click Open sales channel.
Next, choose the feature you want to install first. Click on Connect account.
Then log into your Facebook account. Follow the prompts to set up the various Facebook features you require.
Accept the terms and conditions and click Finish setup.
Once you have set up your Facebook channel, your Shopify products will appear on Facebook.
You can use Facebook pixel to import products from Shopify. However, this is quite a technical procedure, so you'll need help from a developer.
If you are thinking of migrating your store, the Cart2Cart Shopping Cart Migration tool can accomplish this for you with no fuss. This is an advanced automated migration tool that transfers all your data to another online shopping platform quickly, and securely.