Digital downloads comprise a huge segment of all products sold online and continue to increase their share. A lot of retailers are attracted by the advantages of distributing non-physical items and tend to shift totally to that domain or combine selling physical products with virtual ones.
There is number of reason why selling digital products can look so tempting for a lot of entrepreneurs:
If you have expertise in a certain sphere and you are willing to share your knowledge - becoming a self-published author can become your cup of tea. There is a wide range of activities you can get involved in: writing e-books, making video tutorials or mastering an integrated online course.
Selling virtual products online can turn out to be a treasure box for graphic designers, as there is a great demand for themes, patterns, wallpapers, templates, logos and so on. Thousands of web graph items are sold each day on various resources and make a good profit for their creators.
There are 2 ways of selling virtual stuff: via marketplace or via a stand-alone online store. The latter one is a perfect framework for digital downloads as it allows to skip cooperation with the publisher or other intermediate and consequently you don’t have to pay hefty fees and obtain a 100% profit. Another pros is that it diminishes fierce competition, as customers avoid browsing tons of similar items on one website and get straightforward to your store, but, of course, it will demand more marketing efforts. Moreover, you have a full control over your store to develop and transform it according to your tastes and needs. You can also define pricing strategy and react to constant changes of online market in a more flexible way.
One of the top open source e-Commerce solutions for digital downloads is PrestaShop. It possesses an impressive set of out-of-box functionality for building a fully-fledged store for virtual as well as for tangible products. In the same time, it is easy to setup and manage, as it has an intuitive and comprehensive backend suitable even for newcomers and users with limited coding knowledge. Due to being SEO-friendly platform it provides high Google ranking and good site exposure to attract customers. Regarding PrestaShop frontend, it offers a broad choice of highly-customizable and responsive themes to secure adequate content display on various devices and excellent omnichannel shopping experience.
In PrestaShop, there are some specific steps to be done for creating and setting up digital product to your stock, but everything can be done easily as with tangible products.
Log in to your PrestaShop admin panel, go to the menu on the left and choose Catalog button, in the drop-down menu click on Products.
In the top right corner click on a sign Add new product.
After loading the New product page, choose Virtual product among three options: standard, pack and virtual one.
Now you need to fill in the rest of the form:
Then add some information about your virtual product by filling in next categories:
After providing all the necessary information, click on Save in the bottom right corner of the page. You may receive warnings at the top of the page, but don’t worry, as the message will disappear when you fill in the rest of the form.
In the menu on the left choose Price field and provide the following details:
Then click Save in the bottom right corner.
Find and click the SEO tab in the menu on the left.
Now you will need to click on the Associations button.
On this page, choose a type of association category for your product from the Default category dropdown. Accessories' field: you can leave it blank, as there are usually no other items on your site that you can offer as an accessory to your product. Manufacturer’ field: provide the information about a manufacturer if possible. Click Save in the bottom right corner.
Here you can edit the Meta title and Meta description. PrestaShop indicates an appropriate character limits for each field and gives the option to generate friendly URLs which is great for SEO. In the end, click Save in the bottom right corner.Now you will need to click on the Associations button.
On this page, choose a type of association category for your product from the Default category dropdown. Accessories' field: you can leave it blank, as there are usually no other items on your site that you can offer as an accessory to your product. Manufacturer’ field: provide the information about a manufacturer if possible. Click Save in the bottom right corner.In the menu on the left choose Quantities section. In the box named Available quantities for sale write in the desired number of downloads available for the product. On the next step choose to Allow orders after the product is Out of stock, then click Save button.
In the section below named Availability setting, you can indicate a minimum quantity of your product that the customer has to buy in order to proceed with the checkout. There is no need to use this limitation for digital downloads as there is no shipping price indication. So set to 1 for disabling this feature. After, click Save at the bottom of the page.
Look for a Virtual product tab and click it in the menu on the left. A page will load showing a question 'Does this product have an associated file?'. Choose YES for your case.
After that, a field Add file will appear below. Click on it to browse your computer's files to pick up the file and add it to the product listing. The name of the file will be automatically depicted in the Filename field.
There are some other sections to complete:
On the next step choose Images button in the menu on the left. In order to add an image to your digital product - tap on the Add files button on the page and browse the files on your computer. After the right image is chosen click Upload.
After that, a green tick and a message showing the name of your image will appear on the page. In this section, you can also add a caption for your picture if you wish. In another case, your Product name will be used by default. Finally, click Save in the bottom right corner.
You can omit the following tabs like Features, Customization, Attachments or Suppliers because they are usually not relevant for digital downloads.
After you have successfully finished creating your new virtual product - click Preview button at the top right corner to evaluate the result.
The final view of your product will look like that, though take into account theme variations.
As far as you can see, PrestaShop platform lets you create and manage virtual products in an easy and smooth way. If you are already selling digital downloads on other platform and considering switching to PrestaShop, it can turn out to be a time-consuming and technically challenging task. However, there is an option to facilitate and speed up the process of migrating to PrestaShop with an automated migration service Cart2Cart, which supports more than 70+ e-Commerce platforms. It lets you transfer a vast array of entities like products, categories, customers, taxes, reviews and so on with minimum efforts.
In case you are currently using a marketplace, but would like to switch to a stand-alone PrestaShop store, you may simply export your products to CSV file and then perform import from CSV to PrestaShop easily and swiftly. Start with a Free Demo migration to move a limited number of entities just within a few minutes and see Cart2Cart service in action -- no programming needed!