In the dynamic world of e-commerce, success isn't solely about having a fantastic product or a beautifully designed online store. While those elements are undoubtedly crucial, they're just the beginning of the journey. To truly thrive in the digital marketplace, your potential customers need to find you. This is where SEO, or Search Engine Optimization, becomes your greatest ally.
Welcome to the "BigCommerce SEO Guide: Everything You Need to Know." If you're an e-commerce entrepreneur or an online business owner, this guide is your roadmap to unlocking the potential of BigCommerce and harnessing the power of SEO to make your online presence not just visible, but prominent.
BigCommerce is a feature-rich e-commerce platform that provides a robust foundation for your online store. Yet, to rise above the competition and attract a steady stream of organic traffic, you need to understand how to optimize your BigCommerce store for search engines. This guide will equip you with the knowledge and strategies to do just that.
SEO can seem like a complex and ever-evolving field, but it doesn't have to be intimidating. In this comprehensive guide, we'll break down the essentials, explore best practices, and share practical tips to help you navigate the world of BigCommerce SEO with confidence.
BigCommerce is a solid e-commerce platform when it comes to SEO (Search Engine Optimization). It offers a range of features and functionalities that can be leveraged to improve your website's search engine rankings and visibility. Here are some key reasons why BigCommerce is considered good for SEO:
However, it's essential to note that while BigCommerce provides a strong foundation for SEO, success in search engine rankings also depends on your content quality, keyword research, backlink profile, and other off-page SEO factors. Your SEO success ultimately depends on how effectively you implement best practices and create high-quality content relevant to your target audience.
The URs for your BigCommerce site’s blog posts, web pages, and product pages are important for SEO. Reach engines like a clean and simple URL structure that are understandable.
Avoid URLs that read like this: http://www.object.com/index.php?id_lexpezi=280&sid=6p96e
Create URLs that make sense, and include a target word, for example: https://en.wikipedia.org/wiki/Gallery_of_sovereign_state_flags
To ensure a good ranking on search engines, you must submit your sitemap to Google. This helps search engines to index and rank your website for related search terms.
Start by verifying your site on Google. Go to Google Search Console, and add your site’s URL. You will receive an HTML verification code. Copy it into Web Analytics under Advanced Settings on the BigCommerce dashboard. Select Site Verification Tag. Click verify in your Google Search Console Tab and submit your Sitemap to Google.
Next, go to your Google Search Console and enter your sitemap URL there. Now Google can see your site and will start indexing it.
Note: look through the Cart2Cart Blog for useful tips & tricks on how to migrate data across various shopping cart solutions.
A proper website structure helps Google to index your website well. Proper site structure makes your site crawlable, which is essential for SEO, especially for an eCommerce site.
Search engines will start crawling your site from the top to the bottom: from the main hub (homepage) and from there to other pages on your website tree. It is crucial that all your product and content pages are linked in a logical way to your homepage and can be reached within 2 to 3 links from your home page.
If there are too many links to get to a page, Google will struggle to crawl your site, and that's a big problem for your business.
Slow loading times are bad for SEO. Search engines give preference to sites that load fast, and so do internet users.
Consider the following steps to make your BigCommerce site load as quickly as possible:
The words that people use in their queries on the web are called "keywords". Keywords are a primary element of SEO. Since the ultimate goal of BigCommerce SEO services is to help people find your business or products, you need to do keyword research to find the search terms that people are using on search engines. You can then choose the relevant keywords and apply them strategically on your website to get organic traffic.
On-page optimization entails all the steps a website owner can take to improve its position in the search rankings. Here are four of the important on-page elements that call for optimization.
This is the first line that appears in the search results. Search engines use it to work out how to categorize and rank your website. Your title must contain keywords and must not exceed 60 characters.
Apply headings and subheadings properly. Use (H1, H2, H3, etc.) and don't bold your headings or use italics. Proper headings make it easier for search engines to understand, and index your content properly.
Meta descriptions are short summaries of web pages that users see underneath the blue clickable links on a SERP (search engine results page).
These snippets are often the reason why a user clicks on the link, so a well-written meta description can increase clickthroughs to your website. Search engines notice the clickthroughs and may reward such websites with higher rankings.
Content is the most important for SEO. High-quality content on your website gives visitors to your website a reason to linger, which can impact your search rankings positively. High-quality content is content that is well-written and has not been duplicated or copied from other sources.
Backlinks are links from one or more other websites pointing to your website. Google and search engines use the number of backlinks pointing to a website to evaluate website rankings on SEO results. Pages with a high number of backlinks tend to have high organic search engine rankings. It's good practice to only put backlinks on high-quality websites that are relevant to your business.
BigCommerce is a solid choice for e-commerce SEO, offering the tools and features necessary to improve your website's visibility on search engines. By following SEO best practices and continually optimizing your online store, you can harness the power of BigCommerce to enhance your SEO efforts and drive organic traffic to your site.
Performing SEO on your BigCommerce store requires a combination of tools and resources to help you optimize your website, track performance, and stay updated with the latest trends. Here is a list of essential tools for performing SEO on BigCommerce:<.p>
Remember that while these tools are essential for SEO on BigCommerce, your strategy should be based on a combination of on-page SEO, technical SEO, content creation, link-building, and ongoing monitoring and optimization. SEO is an ongoing process, and these tools can help you stay on the right track.
While BigCommerce is a robust e-commerce platform that offers many SEO-friendly features, there are still some potential challenges and limitations that users may encounter when it comes to SEO. Here are some common problems associated with BigCommerce SEO:
It's important to note that many of these challenges can be addressed or mitigated with the right strategies and sometimes with the help of third-party SEO tools or services. BigCommerce is a capable e-commerce platform, and by understanding its limitations and working around them, you can still achieve strong SEO results. Moreover, BigCommerce often releases updates to improve its SEO capabilities, so staying informed about these updates is also important for successful SEO.
In the ever-expanding realm of e-commerce, staying competitive and visible to your target audience is no small feat. However, with the right tools, knowledge, and a strategic approach, your BigCommerce store can rise to the top. This "BigCommerce SEO Guide: Everything You Need to Know" has provided a comprehensive roadmap to navigate the dynamic world of e-commerce optimization.
From understanding the fundamentals of SEO and grasping BigCommerce's SEO-friendly features to mastering on-page and technical SEO, we've covered it all. We've discussed the importance of keyword research, content creation, and the technical aspects of SEO, all within the context of your BigCommerce store.
It's crucial to remember that SEO is an ongoing journey, not a one-time destination. To succeed, you'll need to continually monitor, adapt, and refine your strategies. Keep up with the latest SEO trends and algorithm updates, and never underestimate the power of high-quality content, user experience, and mobile-friendliness in your SEO efforts.
By harnessing the power of BigCommerce and following the best practices outlined in this guide, you are well-equipped to enhance your online store's visibility, attract organic traffic, and convert visitors into loyal customers. The success of your e-commerce venture is now in your hands. With dedication and a commitment to SEO excellence, you can rise above the competition and enjoy the fruits of a well-optimized BigCommerce store. Happy optimizing!
View Comments
I have read your blog on the top SEO practices to optimize an OpenCart website. It was very interesting and helpful