Did you know that WooCommerce is the second-fastest-growing CMS in the world, serving 23% of the eCommerce market? But despite its popularity, this frontrunner has some decent competitors. Today, we're going to compare it with another self-hosted solution - PrestaShop. Read on to find out which shopping cart has the better SEO, features, speed, security, and more. Let's dive into the PrestaShop vs WordPress 2021 comparison!
As you probably already know, WooCommerce is an eCommerce plugin created by WordPress directly for selling purposes. So if you're familiar with WP, using WooCommerce shouldn't be a problem. Creating a store (or any type of website) with this solution is simple and only requires a few clicks.
Even though PrestaShop has fewer active users with a total of 308,496 live websites, it can boast of its intuitive dashboard, multiple built-in functionality, and customization capabilities. Also, it is a standalone commerce software while WooCommerce is just a WordPress plugin.
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Since WooCommerce is built on WP, it has all the basic SEO and marketing functionality integrated. Therefore, the titles and metadata are automatically generated. Moreover, you can download the necessary SEO plugins from the app market (e.g. Yoast).
PrestaShop offers users the possibility to create URL rewrites, meta titles, and descriptions to improve the SEO rankings of the online store. It is also possible to display the physical stores on Google Maps by setting up the internal search engine.
Both the PrestaShop vs WordPress, require you to have at least a minimal amount of technical knowledge. The installation process is relatively easy to handle, but configuration can take some time. Also, keep in mind that both solutions are self-hosted, so you'll need to take care of the domain, hosting, security, and other functionality issues that arise.
Since WooCommerce is very similar to WP, adding products is a lot like creating a post in WP. So, there should be no problem with it. However, if you don't have any experience with this platform, it is advisable to check the user guides and watch video tutorials.
Due to PrestaShop's technical backend, setting up the store can be time-consuming. The company also offers extensive documentation with detailed instructions.
The solution has all the basic characteristics to get you started with your commerce store right away:
No matter which open source carts you choose - WordPress or PrestaShop, platforms are perfect for creating an excellent online store from scratch. As you've probably seen, these solutions have their own pros and cons and suit different types of online business. So, it is advisable to outline your commerce preferences before setting up the web store.
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