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In a pursuit of higher revenue, merchants seek every possibility to increase sales demonstrating wonders of marketing creativity. For instance, how many time you’ve seen highlighted products suggestions usually placed on a store’s homepage? The display of Magento Featured Products panel is an effective and time tested way to bring your customers' attention to products worthy of extra consideration (best-selling, on sale, most recent, etc.) and encourage sales.
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Generally, the point of Magento featured products is to ease customer’s choice. Looking at a huge number of products, a customer often gets completely lost in choice and leaves the store without purchase. However, specially highlighted products attract customer’s attention and, consequently, are more likely to be bought.
Thus, today we’ll learn how to add Magento featured products to store's frontend and go through every step of this procedure.
We’ll start with the creation a new product attribute for our purpose.
Go to Catalog > Attributes > Manage Attributes > Add New Attribute
Here we’ll define the properties of the new featured attribute we’re creating. These are some default values:
Attribute Properties
Frontend Properties
Settings for Manage Label/Options
Once we’ve made changes in all the mentioned settings above, we need to save the new attribute.
For this purpose, go to Catalog > Attributes > Manage Attribute Sets, and add the newly created attribute to Default attribute set.
Once the new featured attribute is created, we need to get to the next step - the creation of a new block class which will feature the featured product.
Go to app/code/local/Sttl/Custom/Block and create Featured.php block:
Now, go to app/design/frontend/default/default/template/sttl/custom/ and create featured.phtml:
Now we need place the featured product box to the frontend. To do this:
Go to CMS > Manage Pages > Homepage
Place the following code at this location:
Congratulations! The Magento featured products are now added to the frontend of your store. Now, enable a good interface and optimize conversion rate by creating an excellent user experience for your customers!
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button-textOn the storefront, you can highlight products from your price sheets as Featured Products. There is a variety of reasons why you might want to do this, including either selling more of a particular item or offering a specialty item to your customers.
Featured products can be marked under Products > Products. Then click the Featured Star next to the product you would like to feature. Products that are featured will have the star icon filled in. You can also click on the Quick Edit option by hovering over the product title.
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