In recent years online retailing patterns and technologies have leaped forwards urging store owners to conduct an e-Commerce re-platforming. Because of profound changes in shopping experience outdated platforms cannot meet user’s expectations and stay competitive anymore. So, when your website starts to lag behind competitors, it’s time to consider a profound platform overhaul. But what can signal you that the right time has come?
How to Detect that your Website is Outdated?
Low loading speed. Nowadays we face extremely short attention spans, as users expect a site to load in a split of a second. It is obvious, that slow and sluggish work of web page results in frustrating user experience with the following shop abandonment. If after optimization your website loads for more than 2 seconds, the only possible way to deal with this problem is to migrate - to a better shopping cart or hosting provider.
Absence of responsive design. If you don’t secure proper content display across different devices, you won’t be able to get involved in selling through multiple channels. Taking into consideration a constantly growing number of mobile and tablet shoppers it will result in losing a huge share of potential users and decreasing your store efficiency.
Lack of functionality. An outgrowth of a platform is a common problem among retailers. As you develop your business, you have a bigger demand for a feature-reach platform with wide functionality. It lets you manage a large amount of data and cope with growing number of products, customers, purchases, etc. You have to be aware of a
In general, keep in mind that even if you are totally satisfied with your existing e-Commerce solution, it will inevitably get outdated and demand shifting to a newer version or opting for an utterly different platform. Briefly speaking, scheduling re-platforming in a few years seems to be a reasonable decision.
4 Key Tips on e-Commerce Re-platforming
If you are aimed at elaborating a perfect environment for your store and want to launch an e-Commerce re-platforming, here are some tips to consider first:
Evaluate your existing e-Commerce environment
Investigate your current platform properly to find out what major and minor features you are missing from customer’s and owner’s perspective. Сoncentrate on advancing management flow and enhancing user experience. You can create a questionnaire for visitors to find out what functionality they lack on your website and subsequently create a list of desirable features. It will be extremely helpful for making a well-informed decision on the future platform.
Examine thoroughly solution infrastructure
If you have already formed a clear vision of your business targets and found the exact platform you want, investigate possible restrictions and limitations of your solution infrastructure. Make sure you have enough skills or development support to maintain the system properly. Since it’s not worth to spend a fortune on the progressive feature-packed platform that cannot be handled adequately. Another thing you have to pay attention is whether your hosting solution is compatible with the chosen platform, as there hosted and open source options.
Switching to another platform is a complex and time-consuming task, so setting up realistic timelines is a paramount thing to do. In order to assess how much time is needed, define major milestones and set deadlines for them. Note that data migration, providing that the right migration solution is chosen (we are going to discuss it further), can be one of the fastest steps in the process of e-Commerce re-platforming.
Completing all the steps of re-platforming often doesn’t mean the end of the road. For instance, it’s highly probable that you will encounter some performance hassles afterward and need some extra time to fix them. So, make sure you hold a full grip on a process and provide rational time limits to complete the task.
Ways of migration
Regarding data migration itself, getting a helping hand from expert developers can substantially chew on your budget, so opting for alternative solutions that don't involve developer service seems to be a reasonable decision. There are following options:
1. Migration scripts. Their main advantage of scripts, they probably won’t cost you a penny, but you need some programming skills to implement it. So, if you are not a tech-savvy person, probably it’s better to opt for a less demanding solution. Moreover, you can encounter rather poor quality migration results and data damaging, as you don’t have a possibility to check if the code was written properly.
2. Custom plugins. You can also try to use free op paid plugins, but nobody can guarantee you a positive outcome. They can be of a disputable quality and cause serious problems like data corruption, data loss and unsatisfactory results of migration. So think thoroughly if it worth to take such risks.
3. Migration service Cart2Cart. It is an awesome solution for retailers as it is fully automated and totally safe. Cart2Cart migration can be performed fairly easily. Follow a sequence of a few simple steps:
- Define your source and target cart URLs
- Install Connection Bridge on your existing store to enable access to your data.
- Pick up the entities you want to move and start the migration process.
- Evaluate the results and enjoy your new cutting edge store.
Before launching migration you are provided with the possibility to use an online estimator, type in a number of products, customers and orders that need to be moved and figure out the future cost. Last but not the least, you can also profit from a reliable 24/7 support, which will readily answer all your questions that may arise. Our support team will provide all the necessary assistance through the whole process of migration to make it smooth and fast for you.
To get more familiar with the service -- launch an absolutely FREE Demo migration to transfer a range of entities, includingproducts, categories, orders, customers, manufacturers, reviews, etc to any of 70+ supported platforms. No more than in 30 minutes you will be able to evaluate visual appeal and functionality of your desired store.