In today’s hyper commoditized world, personalized digital experience is the only way to delivering a superior customer experience. In fact, according to a recent study by Business Insider, about 80% of customer interactions will be managed without human interference by 2020. Many online businesses have already started using the intelligent recommendation feature with the help of AI to better understand what their target audiences and customers are thinking.
But, can you use AI everywhere? What are the areas you can improve by using AI? We have consolidated a list of 9 areas where AI powered personalization could be used in eCommerce.[...]