PrestaShop: the Right Choice for Your Business?

One of the most popular solutions is PrestaShop platform, which is already used by more than 100,000 stores all over the world. Since 2007, when it was officially launched, the platform gained loyal users and good reputation. So, let’s find out: what is PrestaShop and why is it worth choosing for your online business?

PrestaShop - Freedom and Flexibility

This platform is an open source solution which means that you will be able to download PrestaShop free of charge. Another weighty advantage is that PrestaShop has multiple store features. This means that you will be able to manage several stores from a single admin area. As you know purchasing things through mobile devices has been picking up a lot in recent years. This shopping cart makes it possible to create a mobile version of Prestashop stores and this function in its turn may double your income.

This platform is incredibly flexible. You will be able to download any of the additional modules. Moreover adjustable shipping features will provide customers with reliable shipping options and the ability to include custom messages. This way you’ll give shoppers more insight on what they are purchasing with the help of product image zoom. The option of product comparison can make deciding on a specific product easier. Yet there are literally dozens of other features aside from those mentioned above. A variety of peculiarities that PrestaShop comes with, will surely help you create PrestaShop stores of highest quality. It is believed that when customers look at the professionally made online shopping store, they become confident in the quality and safety of your e-store. This will encourage recurring visits and consequently increase your sales.

Nothing’s Perfect: a Fly in the Ointment

Still PrestaShop is not flawless and you should pay attention to it’s disadvantages before you decide whether to use this platform or not.

First of all, the platform is free, but you will have to pay for additional modules to get it working and looking the way you want. So, eventually you will have to spend some money on your online store.

Another disadvantage is the lack of marketing tools, which are usually available in other eCommerce solutions. PrestaShop doesn’t provide you with the opportunity to create cross sell products or input attributes.

Another painful issue is PrestaShop support. However hard they work, their effort is still not enough to respond to all the users’ questions and fix all the existing problems of the software. The lack of documentation only deepens the problem and sometimes it’s really hard to manage a PrestaShop site without their help. Still, the team and loyal community do their best to solve it, so there’s hope it will be solved in future.

Now you can draw your own conclusions and make the final choice. Give it a thought. Check it out from all angles. Weigh all the pros and cons and don’t be afraid of changes because it is not a problem anymore to migrate from a current shopping cart to another.

Whichever platform you choose for your e-business Cart2Cart online automated shopping cart migration service will perform your data transfer in the best way. Simply register an account and set up your FREE Demo Migration right now!