Today, our writers want gratitude from you. They’ve really done the impossible - reviewed Shopware. Researching this cart, in the English-speaking portion of the web, is like researching Bigfoot. Everybody has heard of it, but no one can give an even remotely detailed description. We, however, being meticulous and nerdy, activated our investigative and testing powers to finally write a top-to-bottom Shopware review. Combining our impression, Shopware customers’ feedback and the platform’s own feature descriptions we tried to come up with something comprehensive and unbiased. You’ll be the judge if we succeeded.
Enjoy!
Cart2Cart often boasts of its grand, wisdom age - 9 market years, but in the presence of Shopware we should probably shut up - the platform is almost twice as old. Shopware people have already celebrated 16 years in business - which in e-Commerce years is like a thousand. That alone should indicate cart’s great quality - nothing shoddy could survive for that long in the competitive e-Commerce environment.
16 business years resulted in 54.000+ satisfied clients for Shopware, which again is a reliable testimony of the platform’s greatness.
Why Choose Shopware to Power Your Online Business? Basic Core Features
Since there is a dozen of advantages associated with Shopware (like highly innovative marketing features and integrated SEO capabilities), it becomes evident why more and more users all over the globe are currently leaving their shopping carts in favor of Shopware.
Shopware is an enterprise-level eCommerce platform that enjoys the fame of being the most famous e-commerce solution in its native Germany. It is a very robust solution that enables users to easily build their own online stores, regardless of their skills and business goals.
Fairly simple
The cart is advanced with a huge amount of elements to it, so, of course, there is a learning curve. However, once you get to know its administration ways a little, you’ll discover that Shopware is much easier than most open source platforms out there. Lots of modifications can be made from the back-end without actually touching the core code.
Admin Panel
The control panel, itself, is decent. A little polishing wouldn’t hurt, but, overall, it’s convenient. All features and reports you might need are accessible within one view, and each window can be expanded or minimized with one click on the icon in the bottom left corner.
Diversified options
Shopware comes in four versions - a free, open-source Community one with the community support only, and three paid ones - Professional, Professional Plus and Enterprise - with gradually increasing feature-sets and Silver and Diamond Support Subscriptions.
Silver Subscription, as Shopware puts it, allows to “take advantage of full support, free initial installation and free updates for your shop and all Premium Plugins”. The Diamond one - we can only wonder. The terms of it are established through contacting the platform’s team directly.
The main highlight of the free community version is flexibility - it's perfect for newbie businessmen with the technical background. In the right hands, the platform can be perfectly adjusted to different business needs - it’s functionality is extendable to fully satisfy the requirements of small to mid-sized retailers. Browse the Community Store to find plugins you need.
The larger-scale trade on Shopware, however, will require investments - and that’s where we hit platform’s main flaw - the price. Shopware isn’t designed for small budget businesses - the plans along with licensed plugins are expensive - the cheapest commercial version costs €1,295.00 (a one time fee). These prices are justified by the reliability and impressive performance, according to all the happy Shopware store runners, but if you don’t have many funds to invest right away - you’ll likely want to settle on some other platform.
Design
Responsive, stylish and easily customizable design is something Shopware can be proud of. During modifications, the straightforward editor only displays elements that are being customized and hides the rest - a brilliant feature in terms of simplicity. Cart’s Smarty Template Inheritance based template system allows modifying certain parts of design exclusively, without violating the base of your pages’ looks.
On the front end, Shopware makes it easy for clients to find exactly what they want - products can be filtered by color, size, reviews, price, and shipping price, etc. All of that is applicable to mobile shopping too - the cart’s design is highly responsive. Also, customers on mobile platforms will enjoy all aspects of gesture control - the pinch zooming, touch buttons and sliders with momentum scrolling.
Growth Facilitation
In order to provide effective Enterprise Resource Planning for prosperous sellers, Shopware’s newest version is equipped with the special Pickware based interface (freely implemented to Professional, Professional Plus plans on Shopware 5.2), which allows to:
- Track all stock movements
- Evaluate LIFO method within inventory
- Administer stock location
- Assign articles to Suppliers in a few clicks.
These and much more functions are managed from a single backend - no need for any side plugins. Such a system is very convenient for huge store owners - and a good stimulus for those who yet are running small retailers - c’mon, grow!
Conclusion
Shopware is great - lots of modules even in the community edition, flexible configurations, simple design management, rich extension base and so on. However, you have to already be established before running it. Established technically - the cart isn’t friendly to tech dummies, and financially - pursuing high scale business on Shopware will cost you a lot.
So, weigh these factors for yourself and decide if Shopware is your kind of cart. If the answer’s “Yes” - Cart2Cart will gladly help you migrate to Shopware in a few clicks. Try it for free via Demo Migration!
Good Luck!
March 29, 2024 
